Dettol has been consistent with its pricing. It's strategy is divided into geographic pricing, premium pricing and discount and allowances.
Geographic pricing: The price of our product, hand sanitiser is affected by the the geographical areas. The need basis is different in different places and that is why the pricing of the commodity is decided. The need basis determines the price as different people have different demands.
Premium pricing:This kind of pricing is done is done when the product is sold to exquisite places like airports, hotels and other places with high end boutiques and duty free shops. In such kind of pricing the prices are hiked more than the maximum retail price and then they are sold to places where MRP is not applicable,
Discount and allowances: Albeit it is an affordable product of Rs. 50, a lot of people are motivated to buy it for when it is available for a discount. Dettol also gives away the product as a free commodity on Wednesdays at the Big Bazaar against the bill. Such kind of strategies helps the sales to boom.
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